How many times should you Pin per day? | 2023
Ahh the age old question! How many time should I pin a day? Here’s the thing… if someone had the definitive answer to this they would be MEGA wealthy. There is absolutely no perfect number, so don’t be fooled by anyone telling you there is, but there are some great guidelines. Figuring out how to use Pinterest for business is a massive step towards achieving your business goals.
The latest Pinterest algorithm update this year means that both newbies and seasoned pros alike need to pay attention to changes in how their marketing may perform going forward on the platform.
The main thing to remember when you’re thinking about how many times per day to pin is that PINTEREST FAVOURS FRESH CONTENT. So, whatever you do – keep that little nugget handy in your back pocket! And make fresh content your priority. You can easily create fresh Pins in Canva, and schedule direct from there too!
Another handy tip is to ensure that you are pinning content which your audience expects and which is relevant to your particular niche. Steer the course and don’t get sidetracked with pretty, sparkly things people! That jacket is totally cool, but is it really part of your Pinterest strategy?
So, how often should I Pin per day?
This post was updated in February 2023 ❤️ …keepin’ you up to date with allll things Pinterest ❤️
[Disclaimer: This post includes affiliate links for which I may make a small commission at no extra cost to you, if you make a purchase. I only recommend products I absolutely ❤️]
How I schedule my Pins
First up, don’t pin too much! or… too little… ha ha ha … the too much part depends on how much fresh content you produce… If you can summons up a good amount of fresh content- either your own (ideally) or someone else’s, then UP TO 40 Pins a day is technically “ok”.
Since the new algorithm change, I now personally aim for around 4-6 per day and this seems to be working for me. More IS NOT MORE, people.
Too little? this one’s all about consistency. Pick a goal and stick with it. It’s better to Pin less, consistently than Pin a whole heap and then nothing for a week.
So, set yourself up a schedule… you can easily do this in something like Google Docs or Trello… I use Tailwind, a Pinterest (and Instagram) scheduler to make sure I’m on track. Tailwind has also just launched their latest very cool offering… Copilot. Copilot is a complete content marketing planner! I’m totally in love with this new feature. Copilot lets you COMPLETELY plan out all your content activity- in exceptional detail… and helps you align you overarching social strategy.
If you are watching your pennies, you can literally use Tailwind Communities for free! AND… just announced… Tailwind now has a Facebook scheduler! You not only can schedule your posts and Pins to Instagram and Pinterest with Tailwind- but now you can schedule posts to Facebook too! A little birdy also told me that Tailwind is about to have a massive makeover- so If you’ve been on the fence about it – maybe take a second look! They are rolling features out super fast right now! Totally worth a look.
Another good scheduling option if you’re a Canva fan.. and have a Pro account is the new Canva Scheduler and planner. You can set up a totally free account on Canva!
I sometimes use a manual pinning strategy, pinning directly to Pinterest – or I use the Pinterest scheduler. directly as well.
I aim for no more than 6 (ish) Pins per day. The “safe” maximum limit of Pins per day is said to be around 50. I think 50 is too high, so make sure you’re well within that range, or you might be flagged as a spammer and risk your Pin reach and distribution.
Given the new changes on Pinterest- 50 is now way too high in my opinion!
Recommended safe Pinning strategies are around 6-15 Pins per day for good reach and engagement.
Make sure you’re not pinning the same URL any more than once in a 24 hour period. Ideally, I speace these out in a 7 day interval.
How do I make up my new Pins per day?
When using Tailwind, I have my Tailwind scheduler set to Pin 10 Pins a day to various boards. You can set the number of times a day you want to schedule Pins by going to your Tailwind dashboard and clicking Your Schedule on the left hand sidebar.
My 10 Pins are made up of my own fresh content, plus a selection of fabulous, niche specific Tailwind Community Pins – Tailwind Communities are like Group Boards on Tailwind. If you post a Pin to be shared to a Community you have to repin someone else’s pin… fair’s fair… which helps everyone grow! I am currently pinning 95% my own content.
I like to only schedule 10 Pins for a reason! In experimenting, I’ve learned that Pinterest likes it when you are a content creator, rather than a content consumer! So, I schedule only 10 Pins via Tailwind. The rest I do manually.
This isn’t a firm rule, but I tend to think… and it’s simply my own opinion… that Pinterest likes it when you are “using” their platform how it was meant to be used ie: finding and sharing great content. Some studies are inconclusive on this fact… other people swear by it, but … meh… It works for me.
Next, I Pin 2 Pins Direct from sites that I love. Pinterest wants fresh and unique finds from the web. The content MUST be new… and the process I use is direct to Pinterest, not repinned (saved).
Finally, I tend to post 3 blogs a week, and create 2-4 Pinnable Pins for each post.
So, these Pins are the ones I post directly from the site to Pinterest first (4×3=12 per week). I like to make sure my fresh new Pins and new content goes out directly from my site to my 2 TOP boards first. I’ll then schedule these 4 Pins to go out over the coming months in intervals to other boards.
- 10 Pins daily scheduled via Tailwind or manually (mainly my own content, includes Community shares)
- Pins 2 daily pinned direct from websites and blogs
- 12 (3×4) Pins direct from new blog posts each week
Where should I Pin them?
If you’re sharing the same Pin, but to different boards… that’s totally fine… but…within reason, and wait 7-10 days in between. (You can do this using the Tailwind “intervals feature”... or on the Canva or Pinterest Scheduler). Not doing this may jeopardise your account as being a bit spammy.
Your first Pin for a particular piece of content should always go to your most relevant board FIRST. I tend to post my best Pin direct from a new blog post on my site to my “Best of Blog” board as a first step. So the first Pin of fresh content is always 1. Pinned direct from my site and 2. Pinned to my best, and most relevant board.
Share you Pins to a MAXIMUM of 5 boards only. And make sure they are both relevant and that you space them out as above. Ideally, now with the Pinterest changes, I only schedule new pins to 2-3 boards. Max, 5.
I have board lists set up in Tailwind for my top two niches, Women’s Wellness and Online Business. These board lists are a simple one click solution to adding a Pin to multiple boards. I can then scale back the ones that I don’t want the Pin to go to from there.
I pick only the most promising Pin for a particular piece of content and add it to various highly relevant Tailwind Communities. I am a member of 5 Communities across my two niches. Most Communities operate at a 1:1 ration. You share one of your own Pins to the Tribe and then share someone else’s in turn.
The jury is definitely out when it comes to the usefulness and relevance of Group Boards on Pinterest. Gone are the days when Group Boards were the panacea of success.
Pinterest now prioritises content based on engagement and because Group Boards are often just dumping grounds where members don’t bother to reshare any other content, your content may sit idle with no engagement.
This signals to Pinterest that the content might just not be up to scratch. Group Boards also encourage repinning. Repinning is definitely something that Pinterest is not interested in. They don’t mind if you are “pinning” someone’s content from a website… That’s discovery… and you are being a content curator doing that… but repinning on the platform itself serves no purpose for content discovery.
Be mindful of Group Boards. Only keep those that are performing really well (you can check their virality score on your Tailwind dashboard) and that you are getting repins and engagement in. Be wary of boards with HUGE numbers of members. (I’ll write more on Group Boards soon).
How to create a Pinterest Pin
Pinterest is a massive traffic driver for small business owners, creators and bloggers and learning how to create a Pin on Pinterest, is one of the best ways you can start driving more traffic to your website.
You can create a pin on Pinterest to drive brand awareness, create engagement on an idea, or to sell your products or services online. Pins you create on Pinterest can either include a video or an image, plus text, depending on the format you wish to use.
Each Pin you create on Pinterest will also give you a link (a specific URL) to a product or article or landing page on your website.
Creating a Pin on Pinterest is easy peasy! If you’re a Canva user then you’ll have access to some pretty cool features and be able to quickly spin together fresh pins super fast.
Canva Pro also gives you access to a huge amount of great images – so you don’t need to worry about using the same image over and over again- which is a big no no. But Canva’s free plan also has plenty of options.
Set yourself up with a dozen or so great templates that you know have been working for you well on Pinterest. Take a look at what’s gaining you clicks. Then replicate these designs with new text, new imagery and new colours.
For instance… this type of Pin design below is proving pretty popular for me right now… so, I’m using it a bit more. All I do is swap out the features on each Pin in Canva.
Remember to choose a great topic or keyword. Just make sure you use a relevant one. If you pick something too broad, people will not find what they are looking for. Tell a story with your Pin. Create interest, and make sure your message fits your audience.
Use vertical images only, and make sure your Pin has a 2:3 aspect ratio. 1000 x 1500 pixels works well. Canva has a handy template for you to choose your Pin size.
You can create a Pin on Pinterest using their handy Pin design templates. Or schedule your Pin to post to Pinterest using a content scheduler.
Head to the top of your dashboard on your Pinterest profile and click Create Pin (or Create Idea Pin– Idea Pins are getting a lot of traction right now).
You can then either drag and drop, or upload your Pin from your computer.
Fill out the details, Pin title, Pin description (you can get help with your Pin descriptions by using a cool tool like Jasper – which will write them for you using AI!) and don’t forget your URL link. Then either Pin immediately by choosing a board to Pin to and clicking Publish, or schedule in the Pinterest native calendar to post at a later date.
If you’re a total newbie and want to skip the Pin designing altogether- grab my FREE Canva Pin Templates – they’re totally FREE… and ohhhh so useful. The designs are offered in two colour ways to help get you started.
You can also create a Pin directly from your website by using the Pinterest extension – either on Chrome or Safari. This makes it super easy to Pin any image directly from your website, it doesn’t even have to be a pre designed Pin.
It’s super easy to create a pin on Pinterest. Either by uploading a design you’ve made – or, by creating a Pin directly on the platform itself.
How to easily write Pin titles and descriptions with Jasper
I’ve been trying a new tool from Jasper to write my Pin Titles and Descriptions super fast.
Jasper works super fast for things like short form content and helps you to come up with captivated and clickable titles and descriptions in a fraction of the time it would normally take you to do this!
Im super obsessed with Jasper right now for short form clickable content, its like having your very own private VA! So, so good!
How to use Jasper to write Pin descriptions:
- Click Templates on your Jasper account
- Scroll to the Pin Title and Description template
- Enter your Pins keywords
- Choose your language and tone of voice
- Populate the Company/ Product name field
- Enter a few words in the “tell us about the Pin field”
- Click “Generate”
Voila! Jasper will automagically create a variety of Pin descriptions for you to use on Pinterest. SUPER handy! as it generates a large variety of different options for you to use. Which means you’ll never be stuck for short form content like descriptions! Which can be super tedious to create!
How many pins can you have on Pinterest?
There are limits, albeit large, to the number of pins, boards and followers your can have on any one Pinterest account- Personal or Business.
Pins – You can have up to 200,000 Pins- this might sound like a lot! But, once you get going – these can add up pretty quick. Especially if you’re in a niche like food blogging or fashion.
Followers – There is no limit to the number of followers you can have on Pinterest. There is however a limit of 50,000 for the number of people you can follow.
Boards – You can have up to 2000 boards, this includes any secret boards or boards you are a contributor to.
How to delete Pins on Pinterest
Sometimes things go wrong, you change your brand style, you might change your focus or even just change your mind and want to delete a pin off of Pinterest.
Never fear, it’s so easy to delete a pin on Pinterest.
Navigate to your account, the board you wish to delete the pin from (you can also easily delete an entire board off Pinterest) and then find the pin you wish to delete. Click the three little dots at the top of you pin. You’ll be greeted with a drop down menu.
Click Edit Pin. At the bottom of this panel you’ll see the delete button. Click that! Voila! Once you have confirmed that you are sure you want to delete – it’s gone. Be careful, you can’t retriever deleted pins on Pinterest.
Want to delete multiple pins at once? To delete bulk pins on Pinterest simply go to the board you wish to delete multiple pins from. Click Organise.
Click Select or Reorder.
Then select the pins you wish to delete. Scroll to the bottom of the page. Click the trash can, which is the delete button.
How to see monthly viewers on Pinterest
You must have a business account set up in Pinterest in order to see your monthly viewers. You can easily set up a business account – just follow my Three simple steps.
Monthly views on Pinterest simply means the number of unique accounts that have seen your post in the home feed or in the search results or other places on Pinterest over the past 30 days.
It’s a pretty easy and quick way to see the health of your Pinterest account at a glance. Pinterest monthly views gives you an idea of how well your topics and pins are resonating with the Pinterest community. Depending on your niche, this may change with seasonality and trending topics.
A Pinterest Business Account gives you access to all the analytics on your account.
How to successfully Pin to Pinterest – 5 simple steps
- Be consistent
- Aim for 6-12 Pins per day
- Don’t be spammy
- Think carefully about the boards and Tailwind Communities you Pin to
- Finally, but most importantly, think about CREATING fresh content more than anything else.
So, what works for you and your brand or business might be different to this… but the top takeaways are:
There’s no one right way to Pin, but there are some solid guidelines that will help to hopefully increase your reach and engagement just a little more. If you only follow one tip from this post, make it to create, create, create fresh content as your priority.
One last tip! Don’t be worried about your Pin stats on Pinterest. These are literally changing all the time. The main metrics you should be paying attention to are those in your Google Analytics dashboard. Look for traffic acquisition… and if Pinterest is doing what you need it to… giving your traffic!
Impressions and followers and nice to look at… but they are definitely vanity metrics. Keep your eye on the prize and look for sustainable metrics like how well your pins are converting to 1. Traffic… and 2. Paying customers!
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