How many times should you Pin per day? | 2021
Ahh the age old question! How many time should I pin a day? Here’s the thing… if someone had the definitive answer to this they would be MEGA wealthy. There is no perfect number, but there are some great guidelines.
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The latest Pinterest algorithm update in February 2020 means that both newbies and seasoned pros alike need to pay attention to changes in how their marketing may perform going forward on the platform.
The main thing to remember when you’re thinking about how many times per day to pin is that PINTEREST FAVOURS FRESH CONTENT. So, whatever you do – keep that little nugget handy in your back pocket!
Another handy tip is to ensure that you are pinning content which your audience expects and which is relevant to your particular niche. Steer the course and don’t get sidetracked with pretty, sparkly things people!
So, how often?
Here’s how I schedule my Pins
First up, don’t pin too much! or… too little… ha ha ha … the too much part depends on how much fresh content you produce… If you can summons up a good amount of fresh content- either your own (ideally) or someone else’s, then UP TO 40 Pins a day is technically “ok”.
Since the new algorithm change, I now personally aim for around 6 per day and this seems to be working for me. More IS NOT MORE people.
Too little? this one’s all about consistency. Pick a goal and stick with it. It’s better to Pin less, consistently than Pin a whole heap and then nothing for a week.
So, set yourself up a schedule… you can easily do this in something like Google Docs or Trello… I used to use Tailwind, a Pinterest scheduler to make sure I’m on track. But now I’m trying a new manual pinning strategy and use either the new Canva Scheduler and planner or the native Pinterest scheduler directly on Pinterest.
I’ve kept Tailwind though!!! as I will go back ot it once things settle down- it’s just too handy for my workflow! And I do LOVE it!
I aim for no more than 6 (ish) Pins per day. The “safe” maximum limit of Pins per day is said to be 50. I think 50 is too high, so make sure you’re well within that range, or you might be flagged as a spammer and risk your Pin reach and distribution.
Given the new changes on Pinterest- 50 is now way too high in my opinion!
Recommended safe Pinning strategies are around 6-15 Pins per day for good reach and engagement. Make sure you’re not pinning the same URL any more than once in a 24 hour period. Ideally, I speace these out in a 7 day interval.
How do I make up my new Pins per day?
First – When using Tailwind I have my Tailwind scheduler set to Pin 10 Pins a day to various boards. You can set the number of times a day you want to schedule Pins by going to your Tailwind dashboard and clicking Your Schedule on the left hand sidebar.
My 10 Pins are made up of my own fresh content, plus a selection of fabulous, niche specific Tailwind Community Pins – Tailwind Communities are like Group Boards on Tailwind. If you post a Pin to be shared to a Community you have to repin someone else’s pin… fair’s fair… which helps everyone grow! I am currently pinning 95% my own content.
I like to only schedule 10 Pins for a reason! In experimenting, I’ve learned that Pinterest likes it when you are a content creator, rather than a content consumer! So, I schedule only 10 Pins via Tailwind. The rest I do manually.
This isn’t a firm rule, but I tend to think… and it’s simply my own opinion… that Pinterest likes it when you are “using” their platform how it was meant to be used ie: finding and sharing great content. Some studies are inconclusive on this fact… other people swear by it, but … meh… It works for me.
Next, I Pin 2 Pins Direct from sites that I love. Pinterest wants fresh and unique finds from the web. The content MUST be new… and the process I use is direct to Pinterest, not repinned (saved).
Finally, I tend to post 3 blogs a week, and create 2-4 Pinnable Pins for each post.
So, these Pins are the ones I post directly from the site to Pinterest first (4×3=12 per week). I like to make sure my fresh new Pins and new content goes out directly from my site to my 2 TOP boards first. I’ll then schedule these 4 Pins to go out over the coming months in intervals to other boards.
- 10 Pins daily scheduled via Tailwind or manually (mainly my own content, includes Tribe shares)
- Pins 2 daily pinned direct from websites and blogs
- 12 (3×4) Pins direct from new blog posts each week
Where should I Pin them?
If you’re sharing the same Pin, but to different boards… that’s totally fine… but…within reason, and wait 7-10 days in between. (You can do this using the Tailwind “intervals feature”… or on the Canva or Pinterest Scheduler). Not doing this may jeopardise your account as being a bit spammy.
Your first Pin for a particular piece of content should always go to your most relevant board FIRST. I tend to post my best Pin direct from a new blog post on my site to my “Best of Blog” board as a first step. So the first Pin of fresh content is always 1. Pinned direct from my site and 2. Pinned to my best, and most relevant board.
Share you Pins to a MAXIMUM of 5 boards only. And make sure they are both relevant and that you space them out as above. Ideally, now with the Pinterest changes, I only schedule new pins to 2-3 boards. Max5.
I have board lists set up in Tailwind for my top two niches, Women’s Wellness and Online Business. These board lists are a simple one click solution to adding a Pin to multiple boards. I can then scale back the ones that I don’t want the Pin to go to from there.
I pick only the most promising Pin for a particular piece of content and add it to various highly relevant Tailwind Communities. I am a member of 5 Communities across my two niches. Most Communities operate at a 1:1 ration. You share one of your own Pins to the Tribe and then share someone else’s in turn.
The jury is definitely out when it comes to the usefulness and relevance of Group Boards on Pinterest. Gone are the days when Group Boards were the panacea of success.
Pinterest now prioritises content based on engagement and because Group Boards are often just dumping grounds where members don’t bother to reshare any other content, your content may sit idle with no engagement.
This signals to Pinterest that the content might just not be up to scratch. Group Boards also encourage repinning. Repinning is definitely something that Pinterest is not interested in. They don’t mind if you are “pinning” someone’s content from a website… That’s discovery… and you are being a content curator doing that… but repinning on the platform itself serves no purpose for content discovery.
Be mindful of Group Boards. Only keep those that are performing really well (you can check their virality score on your Tailwind dashboard) and that you are getting repins and engagement in. Be wary of boards with HUGE numbers of members. (I’ll write more on Group Boards soon).
How do I make fresh pins?
Easy peasy! If you’re a Canva user then you’ll have access to some pretty cool features and be able to quickly spin together fresh pins super fast.
Canva Pro also gives you access to a huge amount of great images- so you don’t need to worry about using the same image over and over again- which is a big no no. But Canva’s free plan also has plenty of options.
Set yourself up with a dozen or so great templates that you know have been workign for you well on Pinteres.t take a look at what’s ganing you clicks. And replicate these desings with new text, new imagery and new oclours.
For instance… this type of Pin design below is proving pretty popular for me right now… so I’m using it a bit more. All I do is swap out the features.
If you’re a total newbie and want to skip the designing altogether- grab my Canva Pin Templates – they’re cheap and cheerful and ohhhh so useful. The design above is also included in two colorways.
So, what works for you and your brand or business might be different to this… but the top takeaways are …
- Be consistent
- Aim for 6-12 Pins per day
- Don’t be spammy
- Think carefully about the boards and Tailwind Communities you Pin to
- Finally, but most importantly, think MORE about CREATING fresh content than anything else.
There’s no one right way to Pin, but there are some solid guidelines that will help to hopefully increase your reach and engagement just a little more. If you only follow one tip from this post, make it to create, create, create fresh content as your priority.
One last tip! Don’t be worried about your Pin stats on Pinterest. These are literally changing all the time. The main metrics you should be paying attention to are those in your Google Analytics dashboard. Look for traffic acquisition… and if Pinterest is doing what you need it to… giving your traffic!
Impressions and followers and nice to look at… but they are definitely vanity metrics. Keep your eye on the prize and look for sustainable metrics like how well your pins are converting to 1. Traffic… and 2. Paying customers!
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