How my Pins went viral on Pinterest
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Every now and then I get a Pin that skyrockets on Pinterest. And there’s a few things that I have picked up on that seem to be consistent with generating a Pin that goes viral.
A viral Pin can mean a few different things, but as a rule, I tend to think of a viral Pin as one that either gets over 100K impressions, or one that gets over 10,000 unique visitors (traffic) in short succession to your website. If your niche is particularly narrow, ie: a very small, specialised audience… I’d consider a post that hit 10K or 20K impressions a pretty good result.
It’s truly not rocket science, and some things will definitely work better for some people and some brands than others. But, I’ve come to notice some similarities in Pins that seem to get noticed and prove popular with our ideal audience.
Both of my recent viral pins followed the same hypothesis. Interestingly, the stats seem to only be getting stronger as the days go by. Below are stats on the past 7 days vs the past 24 hours.
Here’s my thoughts on going viral. Think about these things as they relate to your brand and your sales funnel. What do you want to achieve? How do you want to show up?
There’s no one rule that will magically make you go viral. But in my experience these things might help you get closer to the illusive holy grail.
Know your brand
Understand where your brand sits in terms of two things. The first is how you show up to the world, your brand colours, design and look and feel.
The second is figuring out who your ideal audience is. Understanding who you are talking to and steering the course is undeniably powerful in reaching your desired audience.
I make sure my Pins follow brand colours, are on topic for my ideal audience and are in line with who my brand represents.
Pinterest loves unique content. Make sure you’re creating, not replicating! Use your unique voice and create unique content that no one else is making. Your voice and your ideas matter. Dig deep and don’t be afraid of being authentic.
Pinterest prioritises new content. So be brave! show the world your gifts or purpose.
Your goal should always be to create value first. Serve serve serve!
Content creation should always be about creating value as your number one goal. Success, followers, repins, traffic and customers will come, IF you are creating value that your ideal audience is searching for.
Find your tribe
Know your audience. This is a biggy! Invest some time up front being clear with yourself about your goal.
- What is it that you want to achieve? and then, who is it that you want to serve?
- Who is your ideal target audience?
- What does your ideal clients or customer look like?
- Where do they live? what do they do? what do they like? what are their habits?
- What would they be searching for?
- What specific keywords would they enter to find what you’re offering?
Know your audience and stick to your knitting. Being clear about how you are serving is vital to success.
Cut through the clutter with simplicity
Pinterest is massive, there’s so much content to compete with. Once you know your audience, and are clear on your brand and your value, make sure your message speaks for itself.
My two biggest Pins are simple. Just text on a pink background, which is one of my brand colours for Zero Fox. The content speaks for itself in both Pins. No fluff, no clickbait. Real and honest content.
There’s no magic bullet to getting your Pins noticed. But, there are some things that you can do to both stay true to your brand, and also attract your ideal audience.
Ultimately, the best Pins are those that are highly valuable to a certain set of people. The key is to stick to your niche, and be true to your unique voice.