Tag: content marketing

6 Simple content tweaks your readers will love

6 Simple content tweaks your readers will love

You’re a great writer! And your blog posts are both interesting and valuable… but, when people hit your site are they overwhelmed by text and formatting chaos?  There’s a whole heap of easy tweaks you can make to structure your blog posts so that your 

7 Strategies To Unlock The Potential Of Your Content Marketing Campaigns

7 Strategies To Unlock The Potential Of Your Content Marketing Campaigns

Content marketing is a powerful tool for brands and businesses looking to drive awareness and engagement with their products and services. When done correctly, content marketing can help build brand loyalty, improve customer engagement, and even drive up sales. But, to unlock the full potential 

7 Best AI Writing Tools For 2023

7 Best AI Writing Tools For 2023

AI writers have become one of the most popular writing tools around and 2023 will see an explosion of not only new tools, but also new features and better software that will no doubt change the way people create content. There are some fantastic AI 

7 Simple Strategies For Successful SaaS Marketing You Need To Try In 2023

7 Simple Strategies For Successful SaaS Marketing You Need To Try In 2023

SaaS marketing is all about achieving two goals. The first is revenue maximisation – more leads, more conversions- and the second maintaining that revenue – creating happy, engaged and evangelical customers and reducing churn.  SaaS or Software as a Service is a business model that 

How to use LinkedIn Marketing to quickly level up your personal brand

How to use LinkedIn Marketing to quickly level up your personal brand

LinkedIn marketing is fast becoming the go to for founders, entrepreneurs, small business and larger scale enterprise alike. Gone are the days when LinkedIn was only a place to find work or recruit. LinkedIn is now one of the best channels for you to build 

Email Subject Lines Best Practices – Your Ultimate Checklist

Email Subject Lines Best Practices – Your Ultimate Checklist

Email subject lines are the window into your offering. They can determine the success or failure of your email marketing campaign and can be the catalyst for a mountain of enquiries or a molehill of silence. Most people will determine whether your email is worthy 

Forget Facebook, and share your blog posts to Mix instead

Forget Facebook, and share your blog posts to Mix instead

Facebook favours Groups. And that’s cool. Bloggers have long known the benefits of joining and participating in Facebook Blogger Groups. But, there are definitely other amazing platforms that bloggers should know about. Pinterest is awesome for reach, and Instagram can help you build trust with 

How to stay relevant on Pinterest – Pinterest Content Strategy 2023

How to stay relevant on Pinterest – Pinterest Content Strategy 2023

If you’re anything like me, Pinterest has proved to be a tricky wee beasty this past few months. With impressions dropping across the board and click throughs diminishing dramatically for many users. Pinterest made massive algorithm changes a while back. And, since then the strategies 

How to do keyword research – for beginner bloggers

How to do keyword research – for beginner bloggers

One of the most daunting things I think any blogger faces is the whole SEO challenge. You can be an amazing writer and have the type of content that people are desperately searching for… but if you don’t have a great SEO strategy… Or if 

How to update old blog posts for SEO

How to update old blog posts for SEO

Updating your old content on your blog is vital to keeping your posts fresh in the eyes of Google. But learning how to update old blog posts for SEO can be daunting! Creating new content takes a whole lot of time, and you should definitely be