7 Tips to Master Tailwind Communities in 2022
Tailwind communities (formerly Tailwind Tribes) are a seriously fun and effective way to get your Pins boosted by other bloggers in your niche! Try these 7 tips to Master Tailwind Communities, give your Pins a super powered distribution boost and your blog traffic a generous kick!
Update November 2021: Tailwind Tribes are now Tailwind Communities 🧡
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Tailwind Communities are pretty powerful little groups within Tailwind.
They are places where you can join other people who share the same interests as you and both share your own content and that of other Community members. One of my favourite Tailwind Communities is the Bloggers and Creative Infopreneurs Community… you can check out this Community and join here.
Used as part of your overall Marketing Strategy, the benefits of Tailwind Communities are that you get your content shared with relevant other pinners. And, that you can curate relevant and high quality other content for your audience. Tailwind has also recently come out with a new product called Copilot, which helps you create an overarching Marketing Plan for all of your content! Including social and email. Try Copilot for free here.
Tailwind Communities are a bit like Pinterest Group Boards, where you gather around a particular interest. But Communities are monitored for reciprocation and I tend to think they get better engagement. Master Tailwind Communities and you’ll be on your way to a generous traffic boost!
1. How do I find relevant Tailwind Communities in my niche?
There’s a few different ways you can do this. The best way in my opinion is to search for lists in either Google or Pinterest itself using keywords like “Best Tailwind Communities for bloggers”, or Best Tailwind Communities to join etc.
You can then check out the various lists published and choose Communities that fit your niche. Be careful to choose from updated lists though. I have a new 2021 updated best Tailwind Communities list here.
You can also find relevant boards to join by heading over to Tailwind Communities and clicking on the “Find a Community” tab. You can search by keyword or category here.
2. Which Tailwind Communities should I join?
It’s super important that you join the right Tailwind Communities for you. If you’re joining Communities that are somewhat out of your Niche you’ll do two things. 1 Not get reshares on your content, and 2. Confuse your own audience by resharing content that isn’t what they’re looking for.
Once you’ve figured out what your niche is and which types of Communities you want to join you can then filter them down by a couple of good criteria.
The first is Virality score. You do this by jumping into the Community and having a look at how many posts are shared in total to the group and then look at how many repins the posts got overall.
If you take the repins and divide these by the total number of posts you’ll get a virality score.
Choose Tailwind Communities with a score over 1 as a general rule. Meaning they get more repins per piece of added content as a ratio. You can check out a Communities stats by clicking on the Preview Community button up top.
The second thing I look for is the activity bar. You want to be joining Communities that have plenty of activity. I aim for those that are a 4 or 5.
Finally I check the number of members in a Community. Sometimes the virality score or the activity may be a bit low… but! There’s sometimes GOLD in a Community with lower member numbers and a lower Virality score. IF people are active.
A Community with less members can have the benefit of your Pins not getting so lost in the mix of thousands of others. I try to choose a couple of Communities that are great wee up and comers. That have relatively few members but either a great virality score or great activity.
I love this one. Few members comparatively, but a pretty good score and great activity. I also test a Community out and see what my reach tends to be after a few weeks to see if that particular Community is working FOR ME.
3. How many Tailwind Communities should I join?
When you sign up to Tailwind as a free trialist, you can immediately try Tailwind Communities for free, and this privilege stays with you once you move to a paid plan with the ability to be a member of up to 5 Communities.
If you need more you can use a Communities Power up and move to 10 or unlimited Community access.
Now, there’s a catch to Tailwind Communities. The more you join, and the more of your own content you post to each Community, the more you have to reciprocate by resharing other people’s content.
Sharing is GOOD. Because you want to be a content creator and a content curator… or finder and sharer of great content. But, you don’t want your ratios to go too high of sharing your own vs other people’s content. I like to aim for around 90% my own content.
So this means I have limited my Communities that I am a member of and also I limit pinning to these Communities to my VERY best content only.
First up, make certain that you’re in the right Communities to start with. Curate your Communities list every few months to weed out those that are not right for you and maybe search for others that might perform better or be a better fit.
Now, the rules of each Community differ, but in general most Communities require you to reshare one Pin for every Pin you share to the Community. Which is a pretty fair deal.
Some Communities however require a 2:3 ratio and one I’m in is a 1:3 ratio. I prefer to join 1:1 Communities as it’s simply easier, but having said that, those Communities with higher ratios mean that more group members Pins are being shared. So, up to you.
Remember, you want to be both a content CREATOR and a content CURATOR … Pinterest likes people who not only Pin great, fresh content of their own to Pinterest but who also find awesome content that other people have created and share that with their followers.
I like to look for content in a Community that has repins on Pinterest – see the blue flame top right on a Pin… and/or that other Community members are finding useful and resharing… see bottom left reshare icon on a Pin.
You can also, on some Communities only, click the Weekly Highlights tab and share Pins from there which have proven to be pretty popular. See below, the first Community doesn’t have this tab yet, the second does.
I also make sure to check the Already Shared checkbox, so I’m not resharing content I have previously shared.
Ideally, it’s best to wait to Pin your content to Tailwind Communities until you Pin/s at least have some repins/engagement on Pinterest. That way Community members are seeing the little blue flame up in your Pin that indicates your Pin is valuable.
You can use the Tailwind Chrome extension to schedule Pins directly from Pinterest or your own website to Tailwind Communities.
- Go to the board you want to Pin to Communities from.
- Open the board and click your Tailwind Extension.
- Choose which Pins you wish to add to Communities. You can do this one at a time, or in bulk.
- Click Add to Communities.
Optionally, you can Pin to a Community when you first upload your fresh Pins to Tailwind for Scheduling by simply adding to Communities as you go.
I always stagger pins to various Communities. I use my best top 3 pins per new blog post and stagger these out to my top 3 relevant, niche specific Communities. So, Community A, will get PIN 1, Community B, Pin 2 and so forth.. This way my same niche Communities will not all receive the same Pin for the same fresh piece of content.
Many members of your Communities will be members of other Communities that are similar in nature, so make sure you spice it up a bit for them and you’ll get a far better chance of your Pins being reshared and eventually repinned.
I also Pin to Communities in the week following the blog post going out. I post on Tuesdays, Wednesdays and Fridays. So the next week I’ll add my top 3 for each post to Communities on Tuesday, Wednesday and Friday but I’ll Pin content from last week’s blogs, so they’ve had time to percolate and generate engagement on Pinterest.
Typically, you can reshare a pin to a Community after a few months. So schedule yourself time to go back over your well performing Pins and reshare them to your relevant Communities. Although, Pinterest now is discouraging repinning aty all – so be warned!
You can also go to your published posts on Tailwind and reshare from there. This is a great way to reintroduce old Pins to Communities as you can see when you published the post and can choose pins that may have performed well based on repins.
When you go to re add to a Community you can also see a warning of the Communities you have already shared to, plus the date that the Pin was added. Very HANDY!
- Are your Pins optimal size? These should be Vertical Pins only and have a size ratio of 2:3. I like to use a mix of both 600x900px or 1000x1500px to add variety. You can easily create Pins in Canva.
- Is your Pin readable? Does the Font stand out against the background? Have you used contrasting colours so your text can be easily read on mobile (smaller).
- Have you made sure you are using images that are allowed to be shared? Either free or paid stock or your own images.
- Do you have your branding on your Pins? Always take the opportunity to add your logo or blog page details! It’s prime real estate!
7. Check your Tailwind Community stats
This is a biggy! It’s so easy to get caught up in the day to day of running your blog or business, and not pay too much attention to your stats.
But, you can’t fix what you don’t know is broken and similarly, if somethings working REALLY WELL for you, wouldn’t you want to try to replicate that?
Tailwind Stats provide you with a weekly report direct to your inbox! Which is super fabulous. It tells you how you have performed in Communities over the course of your Tailwind Communities journey. You get to see how many Communities you are a member of, how many re-shares you have received and how many repins this has generated on Pinterest.
Your weekly report also gives you a detailed breakdown of all your Communities overall stats, which is a handy reference for how each Community is performing overall. And, most importantly you get a detailed breakdown of all YOUR Communities performance.
You can also see your Tailwind Community stats by going to Communities on your dashboard and clicking Insights.
The numbers I like to look at are how many Pins I have added to the community vs how many re-shares I have generated. And making sure that this number is over 1 at the very least. Ie: if you have shared 100 pins to a community and received 200 re-shares that would be a score of 2.
I also like to look at my reach for a particular Community. And divide the number or re-shares buy reach to see reach per re-share. Obviously the higher the better.
Stats are a great way to see your progress – but before you can measure your success you need to know what you are measuring, and have a plan in place to set your goals. Tailwind is launching a new product soon called Tailwind Copilot... stay tuned to see all the in’s and out’s of what they are offering- Ive seen it! And its super cool and will help you create your social media and email plans to stay on track and motivated!
Gosh! That was WAY longer than I anticipated… And, I could literally go on for another 2000 words. But! I shan’t!
My final tips for using Tailwind Communities is to think carefully about what you share to them in terms of timing and frequency. To schedule in a day or two a week to take 10 minutes to check in on your Communities, your reciprocal pinning and your stats and to be patient with your results! And don’t forget to grab your free trial of Tailwind Copilot here!
Check out my blog on the 18 Best Tailwind Communities to Join for more info on Tailwind Communities.
You might also like: How to use Tailwind Communities absolutely free